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Our Purpose

Our purpose is to unklock the potential of one million people by removing their barriers, creating value and inspiring different.

Our Mission

Our three missions are to:

1. Change how people and companies work and interact.

2. Enable people to get the most out of their lives.

3. Build companies for the good of society, releasing value through enterprise.

Our Values

Discretion, confidentiality and judgement free

Our Story

Founded in 2019, Swush is a Leeds-based boutique consultancy providing executive and organisational transformation.

We are trusted advisors in executive and organisational transformation matters with utmost discretion; to private, public and charity sector leadership.

Swush's experienced award-winning team have in-depth insight into the professional challenges faced in various industries - financial services, national health, local Government, central Government, global manufacturing and military.

We've helped shape and deliver strategies, digital propositions and customer-centric designs.

Meet the team

Austin Merrett

Managing Director

Austin is trusted by FTSE Top 100 companies, national health and local government to lead, consult, design and deliver their strategies and tactics.

Since qualifying as an executive coach and mentor, his pro-bono work focuses on the “disadvantaged” and young women who aspire to be leaders or simply lost in the system.

Jane Eckford FInstLM FRSA

Director of Executive Coaching 

Jane is a Strategic Advisor, NED and Leadership Coach/Mentor ​dedicated to executive coaching as a means to mobilise new possibilities for all leaders, and particularly women, and those in transition to portfolio careers’. She has had an extensive senior leadership career in local government and public/private sector partnerships working for social good with commercial capability.

Her specialism is transformational change at individual, team and organisation levels, within multi-million-pound businesses and to the highest standards of public scrutiny.

Colin Miller FRAeS

Non-Executive Director, Military Leadership Advisor

Colin Miller is a dynamic and innovative leader who honed his talents during a career in the Royal Navy.
Today, as a director of his own consultancy company, he remains energetic and passionate toward developing new skills and exploiting talent in younger generations.